The date markers are written in European format, ie day-month-year or year-month-day. This applies to all Swedish snus, with some exceptions. 

19 03 2019 = March 19, 2019
20190406 = April 6, 2019
040719 = July 4, 2019
070119 = January 7, 2019

The labels can differ, depending on the manufacturer, as shown below:

Swedish Match

First, the date of manufacture (Avg) and then the best-before-date are in the order dd-mm-yyyy. Please note exceptions as above,
which only has the best-before date "Best Before" in the order mm-dd-yyyy.


First, the best-before date and then the date of manufacture (Add day), in the order dd-mm-yyyy.